ORLANDO, Fla.– (August 29, 2022) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, will host a jampacked roster of events at the upcoming show Sept. 8-10 in Orlando, Fla., including a keynote address by Shaun Tomson, a world champion surfer, author, entrepreneur, and acclaimed speaker.

Tomson will discuss “Transformation After Disruption – The Code to Ride the Next Wave” at 8 a.m. on Friday, Sept. 9. The topic is inspired by his new book with international poet-philosopher Noah benShea entitled “The Surfer and the Sage: A Guide to Survive & Ride Life’s Waves.”

Shaun has spoken to tens of thousands of people at public events and at companies as diverse as Google, Disney International, General Motors, Cisco, Price Waterhouse Cooper (PwC), Patagonia Inc., universities, prisons, and more.

“We are thrilled to welcome such an accomplished speaker to Surf Expo who is well known for his surfing history and also for the inspiring books he has authored,” said Surf Expo Senior Vice President Roy Turner. “We are also happy to offer so many other opportunities for attendees to learn, socialize, and refine their business skills.”

Other major events at the show include:

• The Surf Expo Industry Party presented by Body Glove at 6 p.m. Friday, which will include live reggae from Jahfe, brews and good times to celebrate Body Glove’s 70th Anniversary.
• Volcom returns to the show with live DJ’s daily, including @billycreature and DJ Lena (from La Luz).
• Carver will host a 5,600 square foot Surfskate demo zone directly across from their booth each day of the show.
• Sustainability 101: A Mini-Masterclass with Derek Sabori of The Underswell at 2 p.m. Thursday will educate, motivate, and provide sustainability insights to brands and retailers.
• Rip Curl Happy Hour in the WSL Finals Lounge from 4:30 to 6 p.m. on Thursday and Friday will offer a live feed of the Rip Curl WSL Finals and beers with the Rip Curl crew.
• The Post Show Mixer at 6 p.m. Thursday offers attendees a chance to unwind after the first day of the show with free beer and music provided by DJ Lance-O.
• 4ocean, the official recycling partner of Surf Expo, will host a Happy Hour at 4:30 p.m. Friday with free beer and a reusable 4ocean cup.
• LE CLUB is offering complimentary mimosas for buyers starting at 11 a.m. Friday in addition to hosting a swim trunk giveaway.
• Daily fashion shows on the show floor will feature the newest looks and trends from Surf Expo exhibitors.
• The Board Retailers Association will host a Roundtable discussion at 12:30 p.m. Friday where a panel discusses ideas for navigating the volatile retail environment.

That’s just a partial list of all of the exciting happenings coming to Surf Expo in September. See the full list of events here.

In addition, retailers will have many opportunities to find something new for their stores thanks to the 165 new exhibitors that are attending Surf Expo’s summer show for the first time. See the full list of exhibitors here.

About Surf Expo 

Surf Expo is largest and longest running watersports, beach and resort lifestyle tradeshow in the world. Produced twice annually in January and September and draws buyers from stores across the U.S., the Caribbean, Central and South America and around the world. The show historically features hundreds of apparel and hard goods and a full line-up of special events, education and awards ceremonies. Surf Expo is a trade-only event.  Visit www.surfexpo.com for more information about the upcoming show Sept. 8-10 in Orlando, Fla.

About Emerald 

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit www.emeraldx.com.

Media Contact: 

Amy Dufour
Marketing Manager, Surf Expo
[email protected]