At the January Surf Expo, a range of exhibitors showcased their newest products and lines, highlighting skin care, eyewear and surf gear.
We checked in with Dune Sunscreen, I-SEA Sunglasses, Duvin Design Co. and Rip Curl to gain insight into their key focuses and to explore their most recent product launches.
Blocking The Burn
DUNE Suncare showcased a selection of products, including SPF 30 and SPF 50 formulations, catering to both facial and body sun protection needs. In addition to its protective lineup, Dune also highlighted its ‘Post Sun Miracle Rescue Aloe Gel’—a soothing remedy for after sun exposure.
With a playful yet poignant tagline, Cover Your Assets, Dune Sunscreen invites everyone to prioritize their skin’s health, ensuring that their customers can enjoy the sunshine with confidence and care.
Mei Kwok Co-founder and Emily Doyle CEO and Co-founder, DUNE Suncare
“We were really frustrated by the lack of innovation and inclusivity in the sunscreen market. We found there was a huge hole to fill so we combined our passions,” said Co-Founder Emily Doyle.
Eyewear Anchored in Style
I-SEA Sunglasses has swiftly risen to prominence as a premium sunglass brand known for its commitment to quality, style, and affordability.
In just three and a half years since its inception, I-SEA has successfully established a robust retail network, boasting over 1,400 retail partners throughout the United States and Canada. This rapid expansion and strategic market positioning has earned I-SEA a place among the top three eyewear brands in some retail channels in terms of dollar volume within the last year—a remarkable achievement that speaks to their consumer appeal and industry impact.
I-SEA has recently introduced 13 fresh women’s styles and four new men’s styles, along with 18 new colorways in their existing lineup. This expansion not only showcases I-SEA’s keen eye for contemporary fashion trends but also solidifies its reputation as a brand that offers a variety of high-quality options for discerning customers seeking both style and function in eyewear.
Don Dyer VP of Sales
With retail price points set at an accessible $28-$48, each pair of I-SEA sunglasses is polarized, ensuring maximum protection against glare while enhancing visual clarity and comfort.
Nostalgic Beach Wear
As a brand that epitomizes the carefree spirit of the beach lifestyle, Duvin Design Co. was proud to showcase its vibrant array of retro prints and patterns that capture the essence of coastal living.
“We’re a beach focused brand,” said Operations Director Garrett Watzka. “We have a lot of cool prints and patterns.”
As they continue to evolve, Duvin is broadening its horizons by delving into the realms of outerwear and workwear, seamlessly blending its laid-back aesthetic with practicality and style.
Duvin has also recently expanded its women’s clothing line. “All of the women’s stuff is kind of a carryover from the men’s side, just more feminine in nature,” said Head of Women’s Creative Director Caroline Kirscht. “Our styles are super minimal, classic and retro Florida. We’re hoping to experiment with some fitness stuff soon.”
Caroline Kirscht, Head of Women’s Creative Director, and Garrett Watzka, Operations Director
Duvin’s style philosophy is anchored in simplicity and nostalgia, with each piece reflecting a timeless fashion statement.
Fusion Dry Seam Technology
Since its establishment in 1969, Rip Curl has been synonymous with surf culture, earning a revered spot as one of the ultimate surf brands. Their enduring legacy is built on a foundation of crafting high-quality men’s and women’s swimwear, apparel, and accessories that cater to the adventurous spirit of surfers around the globe.
At the January Surf Expo, Rip Curl was eager to highlight its groundbreaking innovation, the Fusion Wetsuit, a revolutionary wetsuit with seams that don’t leak.
Phillip Watters, Men’s Sales Rep for Florida
Crafted entirely from the innovative E7 Flash Lining, the Flashbomb Fusion epitomizes the perfect harmony of pliability, insulation, and resilience. This wetsuit represents the culmination of over five decades of pioneering advancements in one seamless design that is virtually devoid of stitching.
Employing Rip Curl’s Fusion Dry Seam Technology, this wetsuit addresses the long-standing conundrum of seam leakage in a manner that eschews the rigidity of traditional liquid tape. This innovative approach to bonding, free from the need for needlework, maintains the neoprene’s full structural integrity and forms a waterproof barrier.
“It’s new technology and very seamless,” said Phillip Watters, the Men’s Sales Rep for Florida.
With its 96% stitch-free construction, the Flashbomb Fusion sets a new standard in wetsuit design, continuing Rip Curl’s legacy as the vanguard of wetsuit technology with yet another industry-leading innovation.
