More than 800 exhibiting companies are expected to display their latest lines and products, making it a must-attend event for industry retailers and professionals

Orlando, Fla (June 12, 2024)- As anticipation builds for Surf Expo’s September edition, the premier trade show for the watersports and coastal lifestyle industry, organizers are thrilled to announce a robust lineup of exhibitors. With a focus on innovation, trends, and industry collaboration, the September show promises to provide vast opportunities for attendees. 

“The Surf Expo team is super excited about our brand lineup for September. Buyers will be sure to find the next new thing for their stores,” said Surf Expo Show Director and SVP Roy Turner. 

With all major surf brands committed and buyer registration tracking well, Surf Expo September is poised for success. The show’s size, both exhibit space-wise and attendee-wise, reflects the industry’s confidence and enthusiasm for the event.  

While specific square footage figures are not available, the show floor will feature a diverse range of brands and products across multiple categories. 

Surf Expo is renowned for its ability to spot emerging trends and uncover the “next new” in the surf and beach lifestyle industry. From the latest trends like surf cowboy/coastal cowgirl inspired fashion to the rising popularity of Pickleball, attendees can expect to discover exciting innovations and market trends. 

The September show will introduce a vast lineup of new brands, adding to the excitement and providing fresh opportunities for buyers and retailers. Surf Expo attracts retailers from across the US, Canada, the Caribbean, Europe, Australia, and Asia as the show continues to serve as a vital platform for industry professionals to connect and do business. 

“Surf Expo continues to bring the surf and coastal lifestyle business together, offering opportunities like no other show can. If you are in the business of beach, it is a must-attend event.” Turner added. 

Attendees can explore the Coastal Life categories, featuring the largest selection of resort, boutique, swim, footwear and coastal gift merchandise at any fall trade event. The brands in these categories will be offering attendees a comprehensive overview of the latest trends.  

The Watersports categories highlight surf, paddle, skate, and shoreline products, with a focus on the launch of 2025 Summer/Q2 lines for surf apparel manufacturers and all the products and trends for the waterman and outdoor enthusiasts. Exciting up and coming industry brands will be featured in addition to the industry giants.  

Inventory levels are evening out and with a successful start to the summer season, buyers are eager to build on the momentum at the September show. The industry climate remains positive, with growing interest in sustainable and innovative products. 

A sampling of brands in the lineup include Salty Crew, Katin, Roark, Vissla, RVCA, Seager, Free Fly, Sun Bum, Rip Curl, Body Glove, Outerknown, Jetty, Dark Seas, Rhythm, Chubbies, DIFF Eyewear, AVVA, Howler Brothers, prAna, Roxy, EARTHPACK, O’Neill, ELAN, GCI Outdoors, I-SEA, Bali Queen, POP Board Co., Havaianas, Volcom, Birkenstock, IPD Surf, Hurley, Tommy Bahama, Duvin, Teva, Skullcandy, Quiksilver, Rusty, HEYDUDE, Bogg Bag, Hyperflex Wetsuits, SCALES Gear, Heat Swimwear, Swim USA, Billabong, Pearls & Camo, Reel Skipper, Lokal Swim Co., Boat House Apparel, Ocean Jewelry, Fahlo, Life is Good, Caribbean Breeze, …Lost and many more.  

View the current list of brands exhibiting in September HERE > 

Qualified retailers REGISTER FOR FREE before August 22 HERE> 

Visit www.surfexpo.com for more information about the upcoming show Sept. 5-7, 2024, in Orlando, Florida.