During the January Surf Expo, exhibitors presented their latest creations and merchandise, featuring new swimwear collections, a broader range of patterns, and diverse designs. We connected with a few exhibitors in the Swimwear section to learn more about their highlights for the current year and newest collections.
Sustainable Swimwear
Dippin’ Daisy’s, a brand deeply rooted in sustainability, operates from its Los Angeles base with a commitment to eco-conscious fashion. The brand has garnered attention for its striking collections, each release eagerly anticipated for its innovative designs and ethical approach.
“Today we are showcasing both our festival and summer 2024 collections,” said Sales Manager Jenna Withrow. “They are an assortment of bright colors, textured fabrics, and playful prints.”
A glimpse at Dippin’ Daisy’s collection
Dippin’ Daisy’s swimwear collections are a testament to their ability to balance fashion-forward thinking with environmental responsibility. Their seasonal drops are not just about introducing new trends; they are about creating a sustainable narrative within the fashion industry, one that resonates with consumers who are equally passionate about style and substance.
Versatility Meets Fashion
Navalora emerged from a simple yet profound desire: to provide families with versatile swimwear options that enable them to coordinate effortlessly while on vacation.
“I wanted to create mix and match styles for the entire family,” said owner Allison Hills. “When I was searching, I found mom and daughter or matching siblings, but nothing for the entire family. That’s why I created Navalora so there’s something for everyone.”
CEO Allison Hills showcasing her new activewear line
Navalora was proud to showcase their new activewear line at the Surf Expo. With bright colors, pleated skirts, and comfortable yoga pants, “our new women’s active collection has seen remarkable success and is a testament to the brand’s dedication to excellence and innovation,” said Hills.
Quality Swimwear Made in the USA
A lifelong bikini enthusiast who turned her passion into a thriving business, CEO Shelby Brown was excited to highlight her latest swimsuit brand, Shelby Swim. “We proudly manufacture our swimwear in the USA using luxurious and glamorous fabrics in designs and styles to make women feel confident and sexy,” said Brown.
Shelby Swim CEO Shelby Brown
Shelby Swim recently launched new designs featuring trendy sequins and faux suede, ensuring that style doesn’t compromise swim-ability. In addition to these eye-catching materials, the brand is reintroducing a classic with a modern twist: the high hip thong bottom, a retro-inspired style that’s making a comeback.
The bikini line also highlighted its Jelly Swimwear collection, comprised of solid color pieces designed for effortless mixing and matching.
