Orlando, Fla. (September 5, 2023) – Surf Expo, the world’s premier watersports and beach lifestyle tradeshow, is planning another epic gathering at the Orange County Convention Center in Orlando, Florida, on September 7-9, 2023. In addition, the inaugural Surf Expo Awards will begin accepting product nominations with the winners to be announced at the January event. More information here.
Surf Expo has more than 730 exhibiting companies, covering 160,000 net square ft of exhibit space, a 10% increase compared to the prior year. In addition, more than 6,000 buyers are currently registered to attend the three-day event. The September show will also host the big surf brands in attendance, including Billabong, Roxy, RVCA, O’Neill, Hurley, Rip Curl, Katin, Vissla, Salty Crew, Dark Seas, Rhythm and more.
The September Surf Expo features a robust schedule of instructional seminars and exciting events available exclusively to trade show attendees.
“We’re thrilled to offer numerous educational and networking opportunities for both retailers and exhibitors,” said Roy Turner, Emerald SVP and Surf Expo Show Director. “While the main reason to attend Surf Expo is always retailers and brands doing business, there will be plenty of additional activities for everyone attending the show.”
The Surf Expo September show offers a full schedule of events to keep attendees busy. Below is a list of seminars and activities.
Learning Labs, presented by Board Retailers Association
Thursday
- Learning Lab: Navigating Surf Expo: Surf Expo’s Buyer Relations Manager Steven ‘Fish’ Fisher provides first-time attendees and seasoned attendees a few pointers on managing your time and schedule at Surf Expo.
- Learning Lab: Put Your Best Staff Forward: Dan Jablons of Retail Smart Guys will show retailers the secret of getting your dream sales staff on the show floor to help your business achieve great sales and relationships with customers.
- Learning Lab: Educate, Incentivize, Optimize: Steve Gendron, CEO of ENDVR.io will host a panel of industry executives in a roundtable discussion about the three pillars of increased sell-through and to learn the best practices retailers and brands use to equip their sales associates to succeed.
Friday
- Learning Lab: Early-Stage Succession Planning for Retailers: Join members of CohnReznick’s valuation and corporate assurance teams for a discussion on the necessary steps retailers should consider when preparing for an exit; the successes, lessons learned and how to prepare well before you think you need to.
- Learning Lab: The Best Buyers Do These 5 Things: Dan Jablons of Retail Smart Guys will reveal what the best buyers in the industry do to improve sales, create more cash, grab market share and increase profitability.
- Learning Lab: BRA Retailer Roundtable: The Board Retailers Association will host a roundtable discussion previewing the upcoming spring and summer retail strategies, preparing your retail store for the holidays, how to clear out old product and get your inventory under control, rising interest rates and how to reward your store employees.
See the full list of features and events, including fashion shows, learning labs, happy hours, art demos and more here.
Additionally, retailers have unique opportunities to find new brands and products for their shops thanks to numerous first-time and returning exhibitors attending Surf Expo’s September show. See the full list of exhibitors here.
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About Surf Expo
Surf Expo is the largest and longest running watersports, beach and resort lifestyle tradeshow in the world. Produced twice annually in January and September, Surf Expo draws buyers from stores across the U.S., the Caribbean, Central and South America and around the world. The show historically features hundreds of apparel and hardgoods brands and a full line-up of special events, education opportunities and awards ceremonies. Surf Expo is a trade-only event. Visit www.surfexpo.com for more information about the upcoming show September 7-9, 2023, in Orlando, Fla.
About Emerald
Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit emeraldx.com.
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